Pulu-mandoti value chain analysis in Enrekang Regency

Abstract

Abstract Pulu-Mandoti rice is a local rice variety that has high economic value. This rice is phenomenal because it can only grow in two villages, one of which is Salukanan Village, Enrekang Regency. The distinctive aroma, texture, and taste make the demand for rice increased in the market even to foreign countries. It has an impact on the price of the Pulu-Mandoti and affects the farmer’s revenue. Value chains can help find out the extent of the role of each actor especially farmers who are directly related to the benefits received. This study aims to analyze the value chain of Pulu-Mandoti rice commodities. This research was conducted in Salukanan Village, Baraka Sub-district, Enrekang District, South Sulawesi by using quantitative descriptive research methods. Sampling was done by simple random sampling with a total sample of 39 respondent farmers. The results showed that the Pulu-Mandoti farmer’s margin was 47.83%, while retailers obtained the highest margin at 52.17%, this was due to retailers having strength in marketing as well as extensive information about market conditions and prices