Developing industry clusters based on 4As to support agritourism competitiveness

Abstract

Abstract Competitive agritourism thrives on the pillars of the Attraction, Accessibility, Ancillary, and Amenity (4As), serving as fundamental cornerstones in tourism industry. Nonetheless, most agritourism continue to be entrenched in conventional management practices, exposing them to prevalent agricultural risks. Elevating this landscape necessitates a transformative approach. This article aims to analyze the linkages between the 4As and industry clusters in driving sustainable agritourism. The methodology used in this study is a literature review. Industry clusters in agritourism are important due to their ability to utilize shared inputs, optimize business processes through integration and collaboration, and develop outputs through network expansion. Cooperation, coordination, collaboration, and communication are essential for the successful development and competitiveness of agritourism. The arrangement of accommodation in a particular location encourages collaboration, resource sharing, and economies of scale. Increased accessibility improves supply chain management efficiency and reduces costs through collaboration. The availability of well-designed amenities further enhances the attractiveness and competitiveness of agritourism destinations. From the perspective of attractions, collaboration among agritourism contributes to innovation, product development, and sustainable practices. Understanding these linkages can inform strategic decision-making processes and guide the development of policies that leverage the strengths of the 4As to promote sustainable agritourism development.