A Survey of Digital Nudges for Fostering Responsible Consumption Behavior in Indonesia Digital Services

Abstract

Abstract Digital nudging is a promising method to promote responsible consumption habits in Indonesian society. This research aims to address a significant gap in knowledge about the adaptation and successful use of nudging techniques. This survey covers 15 of Indonesia’s most commonly used digital services, such as super applications, transport and navigation, shopping, food and drink, and grocery. The study identifies 16 digital nudges in these services, showing a notable trend in environmental efforts in the super app. These digital services include carbon offsetting, electric vehicle usage, recycling services, and reducing single-use cutlery. The study examines social responsibility methods on different platforms, such as promoting paperless transactions, environmental initiatives, and encouraging donations for social causes. The survey suggests incorporating digital nudges in transport, navigation services, shopping, and food and drink. This indicates a need for more implementation of digital nudges or a potential area for advancement in specific industries. Digital platforms are increasingly incorporating sustainability and social responsibility into their operations. The report ends with suggestions for future research, namely focusing on categorizing digital nudges, quantifying their utilization, and evaluating their influence on user behaviour.