Author:
Purnomo S H,Sari A I,Rahayu E T,Emawati S,Dewanti R
Abstract
Abstract
This study aims to determine the livestock profile and development strategy for dairy farming in Kampung Susu Lawu in Plaosan District, Magetan Regency. This research was conducted in May-June 2023. The method used to determine the location and take samples was purposive sampling with 60 dairy cattle farmers as respondents who are members of the Livestock Group of Kampung Susu Lawu in Plaosan District, Magetan Regency, East Java. The data analysis used is descriptive analysis and SWOT analysis (Strength, Weakness, Opportunity and Threats). The results of this study indicate that the dairy farming business incorporated in Kampung Susu Lawu is a small-scale community farm which is managed intensively. There are several business development strategies including SO, ST, WO and WT strategies. SO strategy by optimizing the productive age of human resources, ST strategy by strengthening the position of livestock groups and increasing efficiency in the use of production facilities, WO strategy by providing knowledge about marketing management, WT strategy by providing knowledge about pricing of dairy products. The quadrant position shown is quadrant II (0.11, -0.13) which indicates a business that has advanced but is facing challenges in trying or is in the ST quadrant. The strategy adopted is strategy diversification, meaning that it is necessary to form many tactical strategies or backup plans. The conclusion of this study is that the dairy farming business of Kampung Susu Lawu is managed intensively, oriented towards livestock business as a business, and has the potential to be developed based on SWOT analysis on quadrant 2 strategies, namely by making various strategies, maintaining strengths and minimizing these threats, such as strengthening the position of farmer-livestock groups by providing assistance, training and counseling, as well as increasing the efficiency of the use of production facilities.