Networking capabilities of millennial farmers in Central Java

Abstract

Abstract The role of millennial farmers as the next generation is very important considering that more millennial generations are reluctant to work in agriculture sector. The Ministry of Agriculture establishes policies and programs that can attract millennials to work in agriculture. One of the dominant influencing factors is networking ability of diverse business. The purpose of the study was to determine the networking capabilities of millennial farmers. The research method uses analytical descriptive. The study was conducted in Central Java by taking a sample location of 10 selected regencies based on the proportion of millennial farmer ambassadors. The number of millennial farmer respondents was taken as many as 120 respondents by snowball sampling. The results show that the networking capabilities of millennial farmers in Central Java vary between agribusiness sub-systems, scope, main capital, and patterns. The networking pattern that is built leads to business to business. Professional associations play an important role in expanding the networking built by millennial farmers. Networking in the marketing field cannot be separated from the use of digital technology, while other fields are still limited. Networking in the marketing field is what determines business continuity compared to other networking fields.