Ranking of the assortment of Russian-made cognacs using ABC analysis

Abstract

Abstract The article discusses the issues of ranking the assortment of Russian-made cognac using ABC analysis. ABC analysis allows you to select the most significant objects from the whole set of the same type, that is, to select objects that are few, but which need to be paid close attention to. To rank the cognac assortment, an ABC analysis was conducted, which showed that Group A cognacs are in the greatest demand, bring the greatest profit, so they should always be in stock. The second group includes cognacs that are in stable demand among consumers, which also indicates good sales and profits. The presence of Group B cognacs is also important for the company, but cognacs of this group can be modeled at a calmer and moderate pace. Group C - has the lowest demand from consumers. The reason is the high price of goods of this group, since not every consumer can afford to buy high-quality cognac. To improve the assortment and improve the quality of brandies sold by companies, it was proposed to expand the range of cognacs by introducing new names and types, which will help attract new consumers; take into account factors affecting the development and formation of the range of cognacs.