The Influence of Certificaton of Gayo Coffee Geographical Indication Against Value Added of Coffee In Gayo Highlands, Aceh

Abstract

Abstract Indonesia is the third largest coffee producing country in the world after Brazil and Vietnam. Coffee is one of the main commodities that bring foreign exchange for Indonesia. The natural characteristics of the Gayo Highlands, located in Aceh province, are particularly suitable for Arabica coffee plants. Gayo Coffee has been successfully sold to the International market with a strong and complex flavor and good viscosity. To avoid improper trade practices, Gayo Coffee currently has a Geographical Indication Certification or known as (GI) that has been running since the end of 2009. This study examines how GI's influence on the value-added chain that occurs in the Gayo Coffee trade process. The data collection method that will be used in this research is by directly interview with GI stakeholders, conduct a direct survey of the value chain actors and also make observations on farmers by participatory observation. The result is that GI does not affect the change of Gayo Coffee value chain, but GI has increased the value added of coffee by increasing the selling price of coffee from each value chain actor.