Pro-Environmental Tourism: Lessons Learned from Adventure, Wellness and Eco-tourism in Padusan Village, Mojokerto, East Java

Abstract

Abstract In the aftermath of Covid-19, nature tourism has gained significant traction in Indonesia. Padusan Village in Mojokerto Regency, East Java, stands out as a prime example. Nestled at the foot of Mount Welirang and bordering a lush forest, the village offers a unique blend of adventure, wellness, and ecotourism experiences. This research aims to: 1) Catalog the diverse adventure, wellness, and eco-tourism activities available in Padusan village, and 2) Highlight tourism practices that can foster pro-environmental behaviour industry-wide. A qualitative case study methodology was adopted. Data was gathered through on-site observations and in-depth interviews. Thematic analysis was the primary tool for data interpretation, with triangulation ensuring data accuracy. Preliminary findings underscore the village’s effective use of its natural hot springs and sustainable forest resources. More importantly, the nature-centric tourism in Padusan Village not only offers rejuvenation but also nudges tourists towards environmentally responsible behaviours. This study underscores the potential of nature tourism in shaping sustainable practices in the broader tourism industry.