Business Development Strategy for Porang Jember Seeds

Abstract

Abstract The porang plant has great economic value and is a significant export product; nevertheless, seeds are scarce. Because the government has only provided one kind so far, not all demand for porang seedlings can be satisfied. This study includes exploratory, descriptive, and explanatory research. Before proceeding with descriptive analysis, it is carried out to acquire in-depth information on weighing and ratings. They establish numerous company growth methods that may be adopted through theoretical studies and past research. The SWOT matrix is one of the data analysis tools used to discover alternative corporate growth plans. Five possible techniques for developing the porang seed industry on Indobreed Agro Nusantara are suggested. The technological formula is the industry’s major strength, but acquiring porang seeds is a crucial problem. The primary potential is increased demand, while the immediate danger from the sector is government control of porang product distribution. This study yielded various potential tactics that might be implemented to grow the porang seed business at Indobreed Agro Nusantara. People’s business loans can be used to increase business capital by applying to banks and developing manufacturing capability. Modifying the outside form of items into porang flour adheres to the existing porang product industry’s level of exclusivity.