Driving Factors of Green Supply Chain Management in Building Materials Enterprises

Abstract

Abstract With the deterioration of the ecological environment and the improvement of consumers’ green consciousness, the government and society put forward higher requirements for the green supply chain management of building materials enterprises. Some enterprises have already begun to implement green supply chain management, which brings pressure to other enterprises. Through the investigation of 245 building materials enterprises, this article establishes a model of the influence of external stakeholders on green supply chain management through the environmental awareness of internal executive and uses factor analysis and regression analysis to verify the research hypotheses. Empirical analysis results show that government regulation, consumer pressure and supplier and distributor pressure have significant positive effects on green supply chain management, and there exists intermediary effect of executives’ environmental awareness between external stakeholders and enterprise green supply chain management. Thus, this article puts forward some suggestions on how to effectively improve the green supply chain management level of building materials enterprises from the perspective of executives, government and consumers.