Attitude of young farmers to on-farm business sustainability based on the behavior and success of seeking digital information related to agriculture (case of Lebak Regency, Banten Province-Indonesia)

Abstract

Abstract Information and communication technology (ICT) utilization in the agricultural sector is crucial to increase productivity, farming efficiency, and agricultural information seeking. Therefore, increasing the number of young farmers who mastered employing ict is essential. The study was conducted to analyze the attitudes of young farmers in the Lebak Regency towards the sustainability of on-farm business based on the carrying capacity of ICT. The survey engaged 66 young farmers in Lebak Regency, which were drawn by proportional simple random sampling. Path analysis was applied to analyze the data. The result showed young farmers’ behaviour of seeking digital agriculture information directly affects the success of the seeking activities. The success of seeking digital agriculture information affects the attitude of on-farm activity sustainability. The behaviour of seeking digital agriculture information affects the attitudes of young farmers towards the sustainability of on-farm work through the success of seeking digital agriculture information.