The presence of signage in the control of visual pollution in urban areas: A case study in the M.T Haryono street corridor, Kendari City, Indonesia

Abstract

Abstract Signage expanded with the growth of the city, where its presence is required because it is regarded as an effective medium for conveying commercial and non-commercial messages and is also anticipated to be one of the factors that contribute positively to a region’s image. This study seeks to determine the presence of signage, specifically advertising boards, in the corridor of M.T Haryono street, Kendari City, in relation to three factors: the impact of advertisement boards on the visual image of the area, its location, and its design. This approach is used to dig up and reveal the impact of advertising boards existence as elements and physical components of space. The results of the study revealed that the presence of advertising boards along the M.T Haryono road corridor did not contribute to reinforcing the visual theme of the area; its layout was overlapping and unclear; it did not provide clear information on the message it conveyed; its design was neither communicative nor harmonious; it lacked elements of unity with the architectural characteristics of the surrounding buildings; and its presence affected the attention of drivers.