The enhanced participant-driven photo elicitation method for everyday life health information behaviour research

Abstract

Purpose The purpose of this paper is to report the design and implementation of the enhanced participant-driven photo elicitation method in a qualitative interview study, to assess the performance of the method to investigate a research topic in everyday life health information behaviour and to provide insights on how to effectively use this method in future research. Design/methodology/approach The author embedded the enhanced participant-driven photo elicitation in a qualitative interview study to examine people’s everyday life health information behaviour with activity tracking technology. The author assessed the types of visual data collected by the method, categories of elicitation enabled by the method and how the method contributed to key research findings of the interview study. Findings The enhanced participant-driven photo elicitation generated rich, unique and meaningful data that would be otherwise difficult to collect through conventional qualitative interviews. The method also elicited explanation, rationalisation and reflection during the interviews, which enriched and triangulated key research findings. This work validated the benefits of the general photo elicitation method such as aiding participants’ recall of experiences, enriching research findings and improving research validity. It also demonstrated that the enhancement techniques used in this study could generate rich and even research data across interviews. Originality/value This paper describes the design and implementation of the enhanced participant-driven photo elicitation method to augment a qualitative interview study with activity tracker users. The author provides recommendations for researchers to take full advantage of the method in future everyday life health information behaviour research.