Brand management perspectives in the twenty‐first century
Author:
Publisher
Emerald
Subject
Marketing
Reference74 articles.
1. International Market Entry and Expansion Via Independent or Integrated Channels of Distribution
2. The Use of Pledges to Build and Sustain Commitment in Distribution Channels
3. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
4. A Brand's Advertising and Promotion Allocation Strategy
5. The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
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