Author:
Watson Richard,Pitt Leyland
Abstract
Information Systems Technology (IST) has a recognised role in
creating and sustaining competitive advantage. The link is developed
between logistics and the use of IST to improve competitive performance
by outlining a model of the logistics function that stimulates thinking
about logistics issues and by describing instances of organisations that
are using IST to gain competitive advantage in logistics. It is argued
that IST will be a powerful tool for putting logistics and marketing
together again. The majority of the case studies are drawn from the
Australian business environment. A general process is also described
that strategic planners can use when attempting to identify strategic
information systems.
Subject
Industrial and Manufacturing Engineering,Strategy and Management,Computer Science Applications,Industrial relations,Management Information Systems
Cited by
10 articles.
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