Abstract
This article outlines the revolution taking place in academic publishing with the rise of electronic methods of information dissemination, and examines the development of brands in journal publishing. The author considers the value added by publishers of academic journals, addressing the question of why do academics need publishers. He outlines the metamorphosis required in the age of electronic publishing, pointing to even greater significance being placed on brand identity.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献