Author:
Brodie Roderick J.,Gustafsson Anders
Abstract
Purpose
– The purpose of this paper is to explore enhancing theory development in service research and provide an overview of the five essays on theorizing initiated by the International Network for Service Research workshop, held at Karlstad, Sweden in September 2014.
Design/methodology/approach
– A collaborative theorizing process which was initiated at the Karlstad, Sweden workshop.
Findings
– Six (five from the event and the introduction) original and provocative essays that explore different aspects of theorizing in service research.
Originality/value
– Exploring how a collaborative approach to research can be used.
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Business, Management and Accounting (miscellaneous)
Reference19 articles.
1. Brodie, R.J.
(2013), “Chapter 5 ‘Future of theorizing in marketing: increasing contribution by bridging theory and practice’”, in
Moutinho, L.
,
Bigné, E.
and
Manrai, A.
(Eds),
Companion to the Future of Marketing
, Rutledge, pp. 88-104.
2. Brodie, R.J.
,
Saren, M.
and
Pels, J.
(2011), “Theorizing about the service dominant logic: the bridging role of middle range theory”,
Marketing Theory
, Vol. 11 No. 1, pp. 75-91.
3. Bryman, A.
(2008), “The end of the paradigm wars?”, in
Alasuutari, P.
,
Bickman, L.
and
Brannen, J.
(Eds),
The SAGE Handbook of Social Research Methods
, Sage, London, pp. 13-25.
4. Corley, K.G.
and
Gioia, D.A.
(2011), “Building theory about theory building: what constitutes a theoretical contribution?”,
Academy of Management Review
, Vol. 36 No. 1, pp. 12-32.
5. Day, G.S.
and
Montgomery, D.B.
(1999), “Charting new directions for marketing”,
Journal of Marketing
, Vol. 63, Special Issue, pp. 3-13.
Cited by
19 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献