MEDIA PROTECT – a programme targeting parents to prevent children's problematic use of screen media

Abstract

Purpose – The purpose of this paper is to describe theoretical background, concepts and materials for MEDIA PROTECT, a new elementary-school parent counselling programme to reduce problematic and, in the long term, addictive use of screen media via slowing the increase in screen equipment in children's bedrooms and promoting screen-free leisure activities. The aim of the pilot phase of MEDIA PROTECT was the implementation at a project school with a process evaluation by parents as well as teachers as a basis for improvements prior to a subsequent randomised controlled trial phase. Design/methodology/approach – At t1 and t2, questionnaires were handed out to all 220 families to record media use routines and media-related parenting styles. Advice on media education, information on media effects, plus hands-on technical support for installing protection software were offered to meet the support needs of different parental target groups recorded at t1 (pre-intervention). At t2, parents and teachers assessed MEDIA PROTECT regarding organisation, facilitators, content and duration/length. Findings – In the pilot phase, 60 per cent of families attended the 45-minute face-to-face input, for which high overall satisfaction (53 per cent ‘very high’, 45 per cent ‘high’) was reported. The written material was also rated ‘good’ (59 per cent) or ‘very good’ (33 per cent). Parents reported moderate positive changes in media-related parenting style. Teachers voted for the inclusion of a mandatory half-day teacher training session in the programme. Originality/value – The primary prevention of problematic media use is a neglected issue. This is despite the fact that ever younger age groups spend increasing portions of their time with screen media, which impairs physical, socio-emotional and cognitive development of children, especially those who are already vulnerable and disadvantaged.