How consumers evaluate store brands

Author:

Dick Alan,Jain Arun,Richardson Paul

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference5 articles.

1. Relationship of information-processing attitude structures to private brand purchasing behavior.

2. Coe, B.D. (1971, “Private versus national preference among lower and middle‐income consumers”, Journal of Retailing, Vol. 4, Fall, pp. 61‐72.

3. Cunningham, I.C.M., Hardy, A.P. and Imperia, G. (1982, “Generic brands versus national brands and store brands”, Journal of Advertising Research, Vol. 22, October/November, pp. 25‐32.

4. Frank, R.E. and Boyd, H.W. (1965, “Are private‐brand prone grocery customers really different?”, Journal of Marketing Research, Vol. 4, pp. 27‐35.

5. Murphy, P.E. (1978, “The effect of social class on brand and price consciousness for supermarket products”, Journal of Retailing, Vol. 54, Summer, pp. 33‐42, 89.

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