Assessing the vulnerability of private label brands-Reference-Cited by-同舟云学术

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Assessing the vulnerability of private label brands

Published:1995-08 Issue:3 Volume:4 Page:38-48
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Halstead Diane,Ward Cheryl B.

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference14 articles.

1. Mediocrity in Retailing

2. Pricing

3. The Wheel of Retailing

4. McNair, M.P. (1958), “Significant trends and developments in the postwar period”, Competitive Distribution in a Free, High‐Level Economy and Its Implications for the University, pp. 1‐25.

5. Molpus, C.M. (1994), “Brands follow new shopping patterns”, Advertising Age, Vol. 65, February 14, p. 22.

Cited by 35 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Rise of Premium Private Label Brands in Grocery Retailing: Qualitative Insights from Young German Consumers;Springer Proceedings in Business and Economics;2024

2. How online grocery shopping drives private label food purchases;Journal of Business Research;2023-11

3. The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio;Journal of Product & Brand Management;2023-05-16

4. Private label management: A literature review;Journal of Business Research;2021-03

5. Pricing Strategy for Store Brands;Advances in Theory and Practice in Store Brand Operations;2021

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