Author:
D’Souza Giles,Allaway Arthur
Subject
Management of Technology and Innovation,Marketing
Reference25 articles.
1. Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands
2. Allaway, A.W., Mason, J.B. and Black, W.C. (1987, “An optimal decision support model for department level promotion mix planning”,Journal of Retailing, Vol. 63 No. 3, pp. 215‐42.
3. How Advertising Affects Sales: Meta-Analysis of Econometric Results
4. ADSPLIT: A Multi-Brand Advertising Budget Allocation Model
5. Demand Complementarities, Household Production, and Retail Assortments
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A Systematic Literature Review and Research Agenda of Data-Driven Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2024-02-19