Abstract
PurposeTo discuss the importance of the research aspect of an academic staff member's career.Design/methodology/approachThe viewpoint draws on the author's own experience as well as a literature review relating to the value of research.FindingsConcludes that research is a point of differentiation and must be managed by the faculty member. Research is the international currency that a faculty members carries with them throughout his/her career.Originality/valueVery little is published about the importance of managing a research career and how to manage one's research career.
Subject
Tourism, Leisure and Hospitality Management
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