Marketing in the independent sector of the UK licensed trade

Author:

Pratten J.D.,Scoffield S.J.

Publisher

Emerald

Subject

Tourism, Leisure and Hospitality Management

Reference14 articles.

1. The Internet and five‐star hotels: a case study from the Antalya region in Turkey

2. Internet, interaction and implications for marketing

3. Brewers and Licensed Retailers Association (2000), The Number of Pubs in the UK, London.

4. Harris, L.C. (1998), “The obstacles to developing market orientation: a study of small hotels”, Proceedings of the Academy of Marketing Conference, Sheffield Hallam University, 8‐10 July, pp. 612‐13.

5. A franchise by any other name? Tenancy arrangements in the pub sector

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2. Men and Women: Do They Value the Same Things in Mainstream Nightclubs and Bars?;Tourism and Hospitality Research;2009-01

3. Polish nightclubs and bars: Management insights into what customers really want;Journal of East European Management Studies;2008

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5. Nightclubs and bars: what do customers really want?;International Journal of Contemporary Hospitality Management;2005-03

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