1. Firm Resources and Sustained Competitive Advantage
2. Choice Hotels International’s (2002), 2001 Annual Report, available at: http://media.corporate‐ir.net/media_files/nys/chh/reports/200l/ch200lar.pdf
3. Dyer, J. and Singh, H. (1998), “The relational view: cooperative strategy and sources of interorganizational competitive advantage”, Academy of Management Review, Vol. 23 No. 4, pp. 660‐79.
4. Relational Benefits in Services Industries: The Customer's Perspective
5. Market Orientation: The Construct, Research Propositions, and Managerial Implications