Author:
Amoako George Kofi,Obuobisa-Darko Theresa,Ohene Marfo Sylvia
Abstract
PurposeThe paper examines the role of stakeholders in tourism and hospitality industry to ensure sustainability. This study focuses on investigating how stakeholders view can influence business sustainability in the tourism industry in Ghana and Africa. The study also looks at the future of sustainable tourism activities in Ghana and Africa.Design/methodology/approachA qualitative approach was adopted and interviewees were purposively selected. Using the semi-structured interview 12 people were interviewed and NVivo used to analyse the data. The study was carried out in Accra the capital city of Ghana. Using the stakeholder based theory and resource based theory (RBT) the study addresses how sustainable competitive advantage can be developed.FindingsResults shows how stakeholders involved such employees, government, community/society, private sector and individual shop owners perceive factors that enhance or limit progress in tourism. Some challenges they encounter include high level of illiteracy, lack of education for upcoming youth, low funding and publicity, lack of the enforcement of laws in the sector. The findings also indicated that to ensure sustainability in the industry the products should be unique, valuable, rare, non-substitutable and non-imitable and has to be advertised.Research limitations/implicationsResearchers encountered difficulties in eliciting answers from stakeholders who are experts and managers in the industry because of their busy schedules. The researcher admits that this research work which is carried out only in Ghana cannot be used to generalise an assumption for the entire industry sectors in Africa and beyond. The sample size could be improved and the study could be conducted in other African countries for the purposes of comparison.Practical implicationsThis study reveals how stakeholders view developments in the tourism sector and this can be used as a guide in developing policies and marketing strategies in the tourism industry. Both theoretical and managerial implications are discussed.Originality/valueVery little literature has been written on stakeholders' view on business sustainability in the tourism industry in Ghana. Moreover the use of stakeholder and resource based view theories application in developing competitive advantage in the developing country perspective is unique. The findings in no small way will somehow benefit the government and industry stakeholders by providing the latest views and perspectives in Ghana.
Subject
Applied Mathematics,General Mathematics
Reference73 articles.
1. Impact of safety issues and hygiene perceptions on customer satisfaction: a case study of four and five star hotels in Aqaba;Jordan. Journal of Tourism Research and Hospitality,2017
2. Strategic assets and organizational rent;Strategic Management Journal,1993
3. Understanding the work passion–performance relationship: the mediating role of organizational identification and moderating role of fit at work;Human Relations,2015
4. Firms resources and sustained competitive advantage;Journal of Management,1991
5. Assessing sustainable development in the mining industry in Ghana: a question of corporate perspective;Journal of Economic and Sustainable Development,2012
Cited by
24 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献