Mountain tourism and second home tourism as post COVID-19 lockdown placebo?

Abstract

Purpose The purpose of this study adopts a news media narrative approach to Yield insights on aspects of the COVID-19 impact. Design/methodology/approach This study adopts a news media narrative approach as this method can yield insights on aspects of the COVID-19 impact. Findings In the post-COVID-19 lockdown context, second-home tourism and mountain tourism could play the role of placebo. The dual dimension of second-home tourism and mountain tourism reflect the Janus-faced character of the tourism industry. Beyond the fact that this study has highlighted the placebo role that both forms of tourism are probably going to play, it makes the connection between mountain tourism and second-home tourism; highlights the Janus-faced character of both forms of tourism; and highlights the mutation impacts of COVID-19 on tourism trends. Originality/value COVID-19 is the current concern, and this paper offers a timely perspective on a topic of significant interest.