Subject
Marketing,Strategy and Management,Business and International Management
Reference21 articles.
1. Marketing at the Interface: Not ‘What’ but ‘How’
2. SME marketing management competencies
3. SME marketing networking: a strategic approach
4. Price setting in SMEs: some empirical findings
5. Cummins, D., Gilmore, A., O'Donnell, A. and Carson, D. (2000), “Innovation marketing in SMEs: a conceptual and descriptive framework”,New Product Development and Innovation Management, Vol. 2, September/October, pp. 227‐44.
Cited by
97 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献