SME practice towards integrated marketing communications
Author:
Publisher
Emerald
Subject
Marketing
Reference30 articles.
1. Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
2. Towards a paradigm shift in marketing? An examination of current marketing practices
3. Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)
4. Correspondence: Corporate communications and its receptions
5. Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice
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