Corporate Facebook pages: when “fans” attack

Author:

Champoux Valerie,Durgee Julia,McGlynn Lauren

Publisher

Emerald

Subject

Strategy and Management,Management Information Systems

Reference14 articles.

1. Aderman, P. (2011), “Low click‐through rate makes Facebook ads a hot commodity”,Spetnik Solutions, January 31, available at: www.spetnik.com/a/news‐story/id:800376644,story:report_low_click through_rate_makes_facebook_ads_a_hot_commodity.

2. Goldstein, D. (2011), “Facebook wants companies to ditch websites and hence domain names”,Domain Pulse, March 8, available at: www.domainpulse.com/2011/03/08/facebook‐wants‐companies‐to‐ditch‐websites‐and‐hence‐domain‐names/.

3. Gotthilf, G. (2010), “7 practical steps to managing a Facebook crisis”,Blueglass, September 30, available at: www.blueglass.com/blog/7‐practical‐steps‐to‐managing‐a‐facebook‐crisis/.

4. Kamenetz, A. (2010), “Why environmental activists embrace social media”,Fast Company Magazine, October 1, available at: www.fastcompany.com/magazine/149/social‐media‐not‐so‐slick.html.

5. Klaassen, A. (2009), “Facebook's click‐through rates flourish … for wall posts”,Advertising Age, August 13, available at: http://adage.com/article/digitalnext/digital‐marketing‐Facebook‐wall‐posts‐beat‐ads‐e‐mail/138442/.

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