1. Imhoff, C., Geiger, J.G. and Loftis, L. (2000), “Building the customer‐centric enterprise”,DM Review, Novembe, available at: www.dmreview.com/article_sub.cfm?articleId=2813.
2. King, E. (2002), “CIM‐compliant storage management gains traction”,Windows &Net Magazine, available at: www.winnetmag.com/Article/ArticleID/26795/26795.html (accessed May 2004).
3. Newcomb, K. (2004), “Why Web‐based analytics work”,eCommerce Guide, available at: http://ecommerce.internet.com/article/0,10417_3327371,00.html (accessed May).
4. Phippen, A. (2004), “An evaluative methodology for virtual communities using Web analytics”,Proceedings of the International Networks Conference, University of Plymouth, Plymouth, (to be published).