Social ties and online word of mouth
Author:
Publisher
Emerald
Subject
Economics and Econometrics,Sociology and Political Science,Communication
Reference30 articles.
1. Role of Product-Related Conversations in the Diffusion of a New Product
2. Baker, S. and Green, H. (2005), “Blogs will change your business”,Business Week, May 2, pp. 56‐67.
3. Bundling and Competition on the Internet
4. Word-of-mouth effects on short-term and long-term product judgments
5. Social Ties and Word-of-Mouth Referral Behavior
Cited by 326 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Exploring the nexus between influencers and brand evangelism;Asia Pacific Journal of Marketing and Logistics;2024-08-13
2. Online reviews: A literature review and roadmap for future research;International Journal of Research in Marketing;2024-08
3. The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective;International Journal of Marketing, Communication and New Media;2024-06-30
4. LÜKS TÜKETİM MOTİVASYONUNUN SATIN ALMA NİYETİNE ETKİSİNDE ELEKTRONİK AĞIZDAN AĞIZA PAZARLAMANIN ROLÜ ÜZERİNE BİR ARAŞTIRMA;Oğuzhan Sosyal Bilimler Dergisi;2024-06-30
5. Gaming with health misinformation: a social capital-based study of corrective information sharing factors in social media;Frontiers in Public Health;2024-04-18
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3