Online kiosks: the alternative to mobile technologies for mobile users

Author:

Slack Frances,Rowley Jennifer

Abstract

Online kiosks have the potential to be a significant alternative to mobile technologies in retailing, information provision and service delivery. This article describes the development and use of different types of online kiosk in contexts where users are on the move and away from fixed technologies. A case study of a major UK airport terminal is used to illustrate different types of kiosk applications. Comparisons are made with mobile phone technologies. Online kiosks have a niche in allowing access to information, services and e‐commerce technologies for all potential consumers. However, they also have a much wider role in self‐managed, self‐service delivery of information, services, goods and relationships to consumers on the move.

Publisher

Emerald

Subject

Economics and Econometrics,Sociology and Political Science,Communication

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