Abstract
Purpose
The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs).
Design/methodology/approach
A questionnaire survey was developed and administered to a convenience sample of 838 university students.
Findings
The findings indicate that perceived privacy, demographic factors and perceived usefulness (PU) have a significant effect on the ITU SNSs, and that age does not moderate the relationship between perceived ease-of-use and PU.
Originality/value
This study confirms the growing importance of SNSs. It also provides social networking service providers with insights into user intentions towards such networks.
Cited by
34 articles.
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