Gender orientation and retail atmosphere: effects on value perception
Author:
Publisher
Emerald
Subject
Business and International Management,Marketing
Reference35 articles.
1. The Influence of a Mere Social Presence in a Retail Context
2. Perceived appropriateness and its effect on quality, affect and behavior
3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
4. The Influence of Store Environment on Quality Inferences and Store Image
5. Atmospheric cues and their effect on the hedonic retail experience
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