The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference59 articles.
1. Perceived Value: Mediating Role of Perceived Risk
2. Cross‐national applicability of a perceived risk‐value model
3. Consumer-level factors moderating the success of private label brands
4. Beneke, J. (2010), “Consumer perceptions of private label brands within the retail grocery sector of South Africa”, African Journal of Business Management, Vol. 4 No. 2, pp. 203‐220.
5. Perceived value: a critical examination of definitions, concepts and measures for the service industry
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