The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise-Reference-Cited by-同舟云学术

The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise

Published:2013-05-24 Issue:3 Volume:22 Page:218-228
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Beneke Justin,Flynn Ryan,Greig Tamsin,Mukaiwa Melissa

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference59 articles.

1. Perceived Value: Mediating Role of Perceived Risk

2. Cross‐national applicability of a perceived risk‐value model

3. Consumer-level factors moderating the success of private label brands

4. Beneke, J. (2010), “Consumer perceptions of private label brands within the retail grocery sector of South Africa”, African Journal of Business Management, Vol. 4 No. 2, pp. 203‐220.

5. Perceived value: a critical examination of definitions, concepts and measures for the service industry

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