Abstract
PurposeThis paper aims to explain and demonstrate how the Repertory Grid Technique (RGT) and Honey’s Content Analysis (HCA) can make new contributions to the field of Operations and Supply Chain Management (OSCM). The proposition involves integrating these complementary analyses to fortify the rigor of qualitative research and establish robust data analysis protocols to identify the main attributes of interviewees regarding a phenomenon while understanding in their perspective how these attributes impact the desired analysis outcome.Design/methodology/approachThis study uses examples with rich empirical data from 40 interviewees across two organizations. The examples use a protocol that allows the grouping of meanings from different knowledgeable individuals and capturing relevant constructs related to an outcome.FindingsThe combination of RGT and HCA permits researchers to effectively identify and analyze the constructs individuals and groups utilize to comprehend the subject matter under investigation. Consequently, these techniques present a structured means to conduct grounded theory investigations and interpretive research, thereby enabling the iterative development of the preliminary conceptual models necessary for OSCM field advancement.Originality/valueWe present two examples in which the protocol is applied to the field of OSCM. These examples illustrate that the techniques provide valuable opportunities for OSCM research, particularly for addressing the limitations related to sample size. Ultimately, RGT and HCA complement quantitative methodologies by uncovering nuanced variations and micro-foundations within firm- and network-level phenomena, offering insights essential for advancing our understanding of OSCM dynamics in specific contexts.