Managerial Implications of the North American Free Trade Agreement

Abstract

The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary prerequisites for this to occur? What would it look like? Examines these issues, attempts to provide answers to the questions and provides recommendations for marketers.