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A primer for navigating the shoals of applying wireless technology to marketing problems

  • Published:2005-03 Issue:2 Volume:20 Page:59-69
  • ISSN:0885-8624
  • Container-title:Journal of Business & Industrial Marketing
  • language:en
  • Short-container-title:Jnl of Bus & Indus Marketing

Author:

Aungst Stan G.,Wilson David T.

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference16 articles.

1. Andrew, M. (2001), “The dawn of mobile CRM”, Wireless Business & Technology, November, pp. 31‐41.

2. Briody, D. (2003), “Good‐bye 3G – hello wi‐fi frappuccino”, Wired, Get Wireless, Special Wireless Report, unwired supplement, p. 45.

3. Dibble, T. (2002), “US closes gap on Europe”, Wireless Business Technology, August, p. 29.

4. Dodd, J. (2002), “The world of wireless communications”, Laptop, Mobile Solutions for Business and Life, July, pp. 60‐6.

5. Gustafson, P. (2001), “Machine to machine communications”, Wireless, Business & Technology, October, pp. 38‐41.

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