The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theory-Reference-Cited by-同舟云学术

The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theory

Published:2004-01 Issue:1 Volume:19 Page:5-22
ISSN:0885-8624
Container-title:Journal of Business & Industrial Marketing
language:en
Short-container-title:Jnl of Bus & Indus Marketing

Author:

Hunt Shelby D.,Derozier Caroline

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference79 articles.

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5. Buzzell, R.D., Gale, B.T. and Sutton, R.G.M. (1975), “Market share: a key to profitability”, Harvard Business Review, Vol. 53, January‐February, pp. 97‐106.

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