Author:
Galinsky Adam D.,Schaerer Michael,Magee Joe C.
Abstract
Purpose
This paper aims to identify and discuss four major sources of power in negotiations.
Findings
The four sources of power are alternatives, information, status and social capital. Each of these sources of power can enhance a negotiator’s likelihood of obtaining their ideal outcome because power allows negotiators to be more confident and proactive, and it shields them from the bargaining tactics of their opponents.
Practical implications
The paper discusses how negotiators can utilize each source of power to improve their negotiation outcomes.
Originality/value
The paper provides a parsimonious definition of power in negotiations, identifies the four major sources of negotiator powers and highlights two pathways by which power affects negotiation outcomes.
Subject
Marketing,Business and International Management
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