1. Why brands fail? Antecedents and consequences of brand hate, A study of fashion industry in Pakistan;Journal of Managerial Sciences,2023
2. The moderating role of complaint handling on brand hate in the cancel culture;Asia-Pacific Journal of Business Administration,2023
3. Nexus between brand transgression and brand forgiveness among islamic banking customers in Malaysia;The Journal of Asian Finance, Economics and Business,2022
4. The analysis of teacher efforts to developing students interpersonal and intrapersonal intelligence in learning activities;Journal on Education,2023
5. The moderating effect of brand recovery on brand hate and desire for reconciliation: a PLS-MGA Approach;International Journal of Business and Society,2018