Personal Financial Services: Marketing Strategy Determination
Author:
Publisher
Emerald
Subject
Marketing,Marketing
Reference9 articles.
1. The Genesis of Strategic Marketing Control in British Retail Banking
Cited by 19 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Technology and Service Quality in the Banking Industry: An Empirical Study of Various Factors in Electronic Banking Services;International Business Management;2010-04-01
2. Price sensitivity as an indicator of customer defection in retail banking;International Journal of Bank Marketing;2007-02-06
3. An exploratory study on the use of banking technology in the UK;International Journal of Bank Marketing;2005-08
4. Independent Financial Advisers – Why They Remain the Strongest Distribution Route for Pensions;The Service Industries Journal;2005-07
5. Determinants of multiple channel choice in financial services: an environmental uncertainty model;Journal of Services Marketing;2005-06
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