Abstract
Purpose
– The author has traveled to leading organizations that have developed and implemented a set of goals, practices and values that were better suited to the emerging marketplace of the 21st Century.
Design/methodology/approach
– He observed that the workplaces they create are different. They are highly interactive and can mobilize vast ecosystems of partners and customers, enabling them to achieve massive scale without sclerosis.
Findings
– His conclusion: The managers are not just tinkering with obsolete practices that are increasingly irrelevant and ineffective. These organizations have been creating something fundamentally different: a culture of agility.
Research limitations/implications
– Research involves preliminary field observations.
Practical implications
– He describes in detail how established organizations can make the transition to an Agile process and culture.
Originality/value
– This article offers step-by-step advice and a case study on how to become a truly Agile company.
Subject
Strategy and Management,Strategy and Management
Cited by
17 articles.
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