Mitigation of challenges in sustaining green certification in the Sri Lankan hotel sector

Abstract

Purpose The successful continuation of green certification in the Sri Lankan hotel sector is vital for tourism industry as well as the economy of the country as it balances the economic interests with social and environmental responsibilities. However, it has become an issue in the Sri Lankan hospitality and tourism industry to sustain green certification due to many challenges. The prevailing situation highlights the need of exploring long-term strategies to mitigate challenges in sustaining green certification which has not been researched to date. Thus, the purpose of this paper is to propose strategies to mitigate challenges in sustaining green certification in the hotel sector in Sri Lanka. Design/methodology/approach In total, 3 hotels were selected as cases of the study and 12 semi-structured interviews were conducted with engineers, maintenance managers and supervisors, who are responsible for sustaining green certificates at such hotels. The collected data were subjected to cross-case analysis to determine challenges in sustaining green certification. The findings were analysed with the support of the QSR.NVivo version 11.0 computer software. Findings Challenges were identified in detail under five main categories. They are technical, managerial, political and legal, environment and biological and social and cultural. Such challenges include design and construction defects, use of poor quality building and other materials, improper maintenance practices, incomplete and unclear construction documents, plans and specifications, resource limitations, insufficient budget allocations, government intervention, legal constraints, lack of user awareness and natural environmental conditions. Finally, strategies to mitigate such challenges are proposed based on empirical research findings. Research limitations/implications Only the Green Globe certified hotels in Sri Lanka were selected considering their need to renew certification annually. Further, interviewees were selected mainly focusing on the operational phase of a building. Hence, the findings were mostly limited to the perceptions and knowledge areas of selected interviewees. This can be highlighted as a primary limitation of the research, where a further study should be carried out on the perceptions of design stage professionals incorporating design stage challenges and strategies into the study. Originality/value The proposed strategies can be pursued by hoteliers to mitigate challenges in sustaining green certification, which will ultimately facilitate to balance economic interests with social and environmental responsibilities.