Author:
D. Andersson Tommy,Armbrecht John
Abstract
Purpose
– The purpose of this paper is to propose and test a model explaining the value of event experiences.
Design/methodology/approach
– Three versions of the explanatory model are tested by regression analysis of data from a survey of 650 visitors to a sports event.
Findings
– The three model versions are significant and explain the value of event experiences with satisfactory R2 values (0.29, 0.46 and 0.68) using the concepts “Extent of visit”, “Experience intensity” and “Expenditure”. The measures of event experiences (Use-Value, Direct Use-Value as well as Indirect Use-Value) meet requirements for reliability and validity.
Originality/value
– The paper reveals that explanatory models are basic but novel in a sports event context and provide a basis for further research. Furthermore, the definition of Indirect Use-Value has been clarified and adapted for higher relevance to destination managers focusing on event tourism.
Subject
General Business, Management and Accounting,Tourism, Leisure and Hospitality Management
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