Abstract
PurposeGiven the popularity of online video recipes, the purpose of this study was to explore the potential communication of food safety malpractices in YouTube video recipes.Design/methodology/approachContent analysis of purposively sampled, high-risk chicken salad video recipes (n = 38) using an observational checklist was undertaken. The checklist was based upon the requirements of the Partnership for Food Safety Education “Safe Recipe Style Guide”, which was annotated with visual and verbal communication of food safety practices being “best practice”, “inadequate” or “absent”.FindingsNone of the observed video recipes showed visual handwashing at the start of the recipe. Furthermore, there was a distinct lack of visual communication of handwashing during the video recipes.Research limitations/implicationsThe lack of visual and verbal food safety communications within video recipes indicates a failure to adequately inform consumers of risks and safeguarding practices.Originality/valuePrevious research has focussed on communication of food safety practices in broadcasted television cookery programmes and published recipe books; this research extends consumer foods safety research to include resources commonly used by consumers to obtain meal inspiration. To date, this is the first study that has utilised the “Safe recipe style guide” as a tool to assess inclusion of food safety messages.
Subject
Food Science,Business, Management and Accounting (miscellaneous)
Reference66 articles.
1. Alexa Internet (2021), “YouTube.com competitive analysis, marketing mix and traffic”, available at: https://www.alexa.com/siteinfo/youtube.com (accessed 12 October 2021).
2. Content analysis of food safety implications in online flour-handling recipes;British Food Journal,2021
3. Food safety practices in European TV cooking shows;British Food Journal,2014
4. Do consumers trust food safety information?;Food Review,1996
5. Food safety in home kitchens: a synthesis of the literature;International Journal of Environmental Research and Public Health,2013
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献