Author:
Tan Garry Wei-Han,Lee Voon Hsien,Lin Binshan,Ooi Keng-Boon
Abstract
Purpose
The purpose of this paper is to extend the unified theory of acceptance and use of technology with psychological constructs, namely, perceived playfulness, mobile innovativeness in information technology and perceived expressiveness (PEX) to examine on the consumers’ intention to adopt mobile applications (m-apps) as another mean in purchasing tourism-related product and services via their mobile devices. The study also included gender as moderating variable.
Design/methodology/approach
Partial least square-structural equation modeling approach was adopted to test the research framework using 474 valid respondents.
Findings
The results demonstrated that only performance expectancy and PEX are non-significant with the intention to adopt. In addition, gender was found to have a moderating effect between social influence and intention.
Practical implications
The study has several useful implications for researchers, m-apps developers, travel-related organizations and even government agencies when rendering m-apps services and disseminating information to their potential consumers.
Originality/value
The study contributes to the growing literature on m-apps in tourism from a developing country’s perspectives.
Subject
Industrial and Manufacturing Engineering,Strategy and Management,Computer Science Applications,Industrial relations,Management Information Systems
Reference117 articles.
1. Extending the technology acceptance model for SMS banking: analyzing the gender gap among students;International Journal of Business and Society,2007
2. Factors affecting the intentions of customers in Malaysia to use mobile phone credit cards;Management Research News,2008
3. Mobile application to provide personalized sightseeing tours;Journal of Network and Computer Applications,2014
4. Regression modelling of predicting NFC mobile payment adoption in Malaysia;International Journal of Modelling in Operations Management,2015
5. Understanding the orientation of Gen Y toward mobile applications and In-app advertising in India;International Journal of Mobile Marketing,2013
Cited by
118 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献