Learning clusters, MOOCs, free videos and organization learning: a case study from Indian SMEs

Abstract

Purpose This paper shows how organizations can use learning clusters, Massive Open Online Courses (MOOCs) and free videos to improve organizational learning. The paper presents implementation steps through a case study with Indian micro, and small and medium-sized enterprises (SMEs). Design/methodology/approach As a part of the employee development strategy, most Indian organizations adapted structured training framework. However, employee skill and competency development are equally important for SMEs. An attempt was made to train employees of these sectors using MOOCs and free videos. Twenty Indian organizations were selected for the pilot study and segregated into two clusters for efficient implementation of the concept. The learning process was observed for the next six months to summarize the outcome. Findings The case study concluded that MOOCs and free videos made a difference in skill and competency development of SMEs using cost-effective internet and mobile handset. It also revealed the positive impact of this learning framework on productivity, the quality which eventually improved the revenue. Research limitations/implications This study explores the usability of MOOCs and free videos for learning purpose. More studies on learning effectiveness are required to generalize results. Practical Implementation This study reveals the effectiveness of MOOCs and free videos for employee development. The foundation result will help the Learning and Development (L&D) professionals and senior management to think in a different way while making the employee development strategy. Originality/value This research increases the knowledge base related to the use of MOOCs and free videos for employee training.