Inclusive tourism: a priority for Portugal

Abstract

Purpose This paper aims to outline how inclusive tourism promotes competitiveness by making the destination more accessible and so able to receive any tourist. Design/methodology/approach This a viewpoint reflection that outlines why inclusive tourism should be a priority for Portugal. Findings Portugal has been demonstrating, over the years, that it is imperative to think strategically about tourism from different perspectives, with the numerous awards and recognition of exceptional results confirming this practice. Practical implications The viewpoint advocates an urgent and positive response to the challenge of inclusion and accessibility, by adapting policies to make destinations available for all. Originality/value The case of Portugal is presented, revealing a country that is open to the world and attentive to changes in tourists’ profiles.