A holistic framework for mCRM – data mining perspective-Reference-Cited by-同舟云学术

A holistic framework for mCRM – data mining perspective

Published:2009-06-05 Issue:2 Volume:17 Page:151-165
ISSN:0968-5227
Container-title:Information Management & Computer Security
language:en
Short-container-title:Info Mngmnt & Comp Security

Author:

Ranjan Jayanthi,Bhatnagar Vishal

Publisher

Emerald

Subject

Library and Information Sciences,Management Science and Operations Research,Business and International Management,Management Information Systems

Reference36 articles.

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4. Cabena, P., Hadjinian, P., Stadler, R., Verhees, J. and Zanasi, A. (1998), “Discovering data mining: from conceptual edge”,Academy of Management Executive, Vol. 6 No. 2, pp. 7‐17.

5. Application of knowledge management technology in customer relationship management

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